The History of Hacienda San Jorge: From Palm Grove to Hotel with a Botanical Soul

There are places that are built, and there are places that are cultivated. Hacienda San Jorge belongs to the latter. It wasn’t born as a hotel, but as a vision: one of blending into the landscape, not competing with it.

In a quiet corner of La Palma, on what was once an old palm plantation, Don Francisco dreamed of creating something more than accommodation. He dreamed of creating a refuge.

It’s not a hotel. It’s an idea made space.

Francisco, the founder, didn’t raise walls. He designed paths. He didn’t seek imported luxuries, but local authenticity. Canarian architecture, the original names of the estate, the arches, the shadows, the details… everything was conceived to respect what was already there, and to give it new life.

That’s how a small village within a hotel was born. A place where walking is not just moving, but listening. Where sleeping is also a way of belonging.

A Garden That Speaks for Itself

The 10,000 m² of vegetation aren’t there for aesthetics. They are living memory. Every species, every curve of the land, every path has a story. And together, they create an experience that cannot be captured in photos.

It’s not just a botanical garden. It’s a sensitive territory. A place where everything grows quietly, and where guests stop being tourists and become inhabitants.

Architecture with soul, history with roots.

The main building, the apartments, the centuries-old tree under which breakfast stretches long into the morning… are not design—they are narrative.
The name San Jorge is not decorative. It is a tribute: to Saint George, to the former owner of the estate, to the dragon that now lives in our logo and symbolizes a story told in a quiet voice.

Sustainability that doesn’t need a sign.

Here, we don’t shout about being sustainable. We live it.
Hot water comes from thermodynamic panels. Local products take priority. Silence isn’t accidental—it’s a choice: the choice not to add more to what is already complete.

Those who come, do not leave the same.

Hacienda San Jorge doesn’t aim to convince—it aims to resonate.
Some return for the garden, others for the cats or for Lola, for the sea you can hear from the pool, for the staff. But what truly brings them back is something more subtle: something that can’t be manufactured or faked.

And that, in the world of hotels, is a rare and precious thing.

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